For Australian media businesses: agencies, publishers and platforms

AI adoption for media businesses

Your people are already using AI. Nobody has agreed how, nobody has written the rules, and nothing has been proven on real work. Cadencia fixes that in four to six weeks.

Four to six weeksFixed fee, fixed scopeAustralian ownedYours to keep and run
What we hear

The same six problems, again and again

None of them are technology problems. All of them are adoption problems, which is why buying another tool does not solve them.

Client work is going into unapproved tools

Briefs, media plans, budgets and client names are being pasted into whatever each person signed up for personally. No one wrote down what is allowed, so no one is sure they are doing the wrong thing.

The training did not stick

Someone ran a session. People were impressed. Two weeks later the work was being done exactly the way it always had been.

Two people are flying, everyone else is not

Two people have worked out something clever. It lives in their heads and their chat history, and it walks out the door with them.

Clients are starting to ask

Procurement questionnaires now include AI questions. New contracts include AI clauses. Somebody has to answer, and the honest answer is currently vague.

Nothing has been measured

There is a strong feeling that AI is helping. There is no before and after on a single piece of work, so there is nothing to take to a client, a board or a pricing conversation.

Twenty ideas, no first move

AI could improve reporting, briefs, proposals, QA, decks, post-campaign analysis and half a dozen other things. So nothing gets improved properly, because a busy team cannot start seven projects.

Why the usual approach fails

Generic AI training does not survive contact with a live job

Not because the trainers are bad. Because a session on its own is missing four of the five things adoption actually needs.

01

It teaches the tool, not the job

People leave knowing what AI can do in general, and still not knowing what to do differently on Monday with the client in front of them.

02

There are no rules behind it

Without a written position on client data, careful people stay cautious and confident people take risks. Both outcomes are bad, and neither is anybody's fault.

03

Everyone is on a different setup

Six people on six different free accounts is not a capability. It is six habits nobody can see, support or improve.

04

Nothing is written down

What works stays in one person's head. The next person solves the same problem from scratch, slightly worse.

05

Nobody owns it afterwards

The session ends, the enthusiasm fades, and there is no rhythm, owner or measure to keep it alive past the following fortnight.

What we do instead

The AI Foundations Sprint

Four to six weeks inside your business. One price agreed before we begin, paid in stages. Training is one half day inside it, not the whole thing.

FREE AI Readiness Check Where you actually stand with AI today 90 MINUTES Executive AI Decision Session What needs to be decided first 2 TO 3 WEEKS AI Workflow Proof Can one real job work differently 4 TO 6 WEEKS AI Foundations Sprint Rules, setup, training and one proven workflow
01

Safe working rules your leadership signs

A one page position and a rules card. What can go into a tool, what cannot, and what happens with client information. Bring your client contracts, because their AI clauses shape the rules.

02

One shared setup for the whole business

One approved workspace, configured by role, so each team gets what it needs and nobody is improvising in private.

03

A team trained on their own live work

Half a day on real jobs with real deadlines. This is where people either buy in or do not, which is exactly why we do not use someone else's example.

04

One workflow chosen on evidence

We map where the time actually goes, rank the candidates and pick one. It is usually something unglamorous that happens every week, not the exciting thing from a conference stage.

05

That workflow proven and measured

Built, run on live work, measured against how it was done before, and written down so somebody else in the business can run it tomorrow.

06

A thirty day plan for after we leave

Owners, rhythm and measures, so the change holds once the attention moves on to the next pitch.

The handover pack

What you receive

Six written pieces and one proven workflow, all of it yours to run without us.

AI Rules CardV1.0ALLOWEDNOT ALLOWEDCLIENT DATASIGNED, LEADERSHIP
AI Rules CardOne page. What your team can and cannot do with client information.
Workflow ScorecardCANDIDATE / VALUE / EFFORTCHOSEN, WITH A MEASURE ATTACHED
Workflow ScorecardEvery candidate ranked. One chosen, with a measure attached.
30-Day PlanACTION / OWNER / MEASUREWEEK 1WEEK 2WEEK 3WEEK 4
30-Day PlanActions, owners and measures for the month after we leave.

Illustrative previews of the templates. The structure is real, the content is deliberately blurred. Your versions are filled in with your own decisions and your own work.

No login to us. No licence to us. No thread that runs back to us. If a consultant is still in your critical path a year from now, something has gone wrong.

Fit

Who this is for, and who it is not

Saying this plainly saves both of us a meeting.

A good fit

This is for you if

You are an Australian media business, an independent agency, a publisher or a platform, led by a founder, MD or general manager who can make a decision without a committee. Your people are already using AI in some form. You want one real result you can point at, not a transformation programme. You can give it about half a day a week for a month or two.

Not a fit yet

This is not for you if

You want somebody to run AI for you on an ongoing basis. You want a technology build rather than a change in how your people work. You are in the middle of a merger, a rebrand or a major pitch and have no attention to spare. Or nobody senior is prepared to sign a position on client data. In each of those cases we will tell you, and we will not take the work.

Who you would be working with

Advice in your best interest, including "not yet"

Jennie Wagner, founder of Cadencia

Cadencia is founded by Jennie Wagner. Jennie spent more than fifteen years working platform side with Australian agencies and businesses, in senior digital advertising sales at LinkedIn ANZ and Yahoo. That is fifteen years inside the media industry, on the publisher and platform side of the table, watching which changes stuck and which ones were announced and quietly abandoned.

Cadencia brings that commercial and adoption perspective into the practical work of helping media businesses make AI stick. We advise and set up. We never operate.

If the honest answer is that your business does not need us yet, that is the answer you will get.

Common questions

What leaders ask first

Tap any question for the answer

Can we put client data into these tools?

Some of it, into some tools, under conditions your leadership sets. The point of the Sprint is that the answer stops being a shrug and becomes a written rule your team can follow and you can show a client.

Your client contracts, your obligations under Australian privacy law and your own risk appetite decide where the line sits. Cadencia helps you draw it. We are not lawyers, and where a contract question is genuinely legal we will say so.

Do you sell us software?

No. Cadencia is not a reseller and no vendor pays us. We set up whatever fits your business, your existing licences and your client obligations. Most teams end up using something they already pay for and had never configured properly.

Which workflow will you pick?

We do not decide before we arrive. The team maps where the time and frustration actually go, we rank the candidates on value and difficulty, and we choose together.

The shortlist usually includes recurring reporting, post-campaign analysis, brief and proposal responses, competitor and category research, and QA on plans and documents. The one we pick is whichever is repeated most often and hurts most.

Will this replace jobs?

The Sprint is not a headcount exercise and we will not help you frame it as one. It gives time back on repeated work. What you do with that time is a leadership decision, and it is worth having an honest answer ready before the team asks, because they will.

What does it cost?

A fixed fee agreed before the work starts and paid in stages. No hourly billing, no open-ended engagements, no surprise line items. Anything outside the agreed scope is quoted as its own fixed price piece.

The scope decides the number, so we quote after a short conversation rather than putting a price on a web page.

What if we want to start smaller?

Start with the free AI Readiness Check. Ten minutes, thirty six questions, answered separately by each member of your leadership team. Where your leaders disagree is itself a finding.

After that, the ninety minute Executive AI Decision Session is the smallest paid step, and the two to three week AI Workflow Proof is the smallest one that leaves a workflow running.

Next step

Book a 20 minute AI adoption fit call

Tell us where AI is at in your business today and we will give you an honest read on your first step, including whether that first step is us. No deck, no pitch, no follow up sequence.

Book a 20 minute fit call jennie@cadencia.com.au